Ticketmaster has some decisions to make. Billboard reported that Ticketmaster is considering having people prove that they have received a COVID19 vaccination or a test result that shows them healthy before attending events. It sounds like a science fiction movie, but it’s not. This is real life.
As part of that preparation of the upcoming year’s events, Ticketmaster has been working on a framework for post-pandemic fan safety that uses smartphones to verify fans’ vaccination status or whether they’ve tested negative for the coronavirus within a 24 to 72-hour window.
While the plan is still in the planning phase, the plan relies heavily on three components. Ticketmaster digital ticket app, third party health information companies like CLEAR Health Pass or IBM’s Digital Health Pass, and testing and vaccine distribution providers like Labcorp and the CVS Minute Clinic will be used along with new technology would all be integrated together.
According to Billboard’s reporting, here’s how it would work if approved: After purchasing a ticket for a concert, fans would need to verify that they have already been vaccinated or test negative for coronavirus approximately 24 to 72 hours before the concert. If attendees of a Friday night concert had to be tested 48 hours in advance, most could start the testing process the day before the event. If the event was sooner than 48 hours, then a same day covid test can be administered.
Once the test was complete, the fan would instruct the lab to deliver the results to their health pass company, like CLEAR or IBM. If the tests were negative, or the fan was vaccinated, the health pass company would verify the attendee’s COVID-19 status to Ticketmaster, which would then issue the fan the credentials needed to access the event. If a fan tested positive or didn’t take a test to verify their status, they would not be granted access to the event. Your vaccine status and your even ticket could be loaded onto your cell phone within an app.
Ticketmaster would not store or have access to fans’ medical records and would only receive verification of whether a fan is cleared to attend an event on a given date. Depending on the state that you live in, your information will be handled accordingly.
“We’re already seeing many third-party health care providers prepare to handle the vetting — whether that is getting a vaccine, taking a test, or other methods of review and approval – which could then be linked via a digital ticket so everyone entering the event is verified,” Yovich tells Billboard. “Ticketmaster’s goal is to provide enough flexibility and options that venues and fans have multiple paths to return to events, and is working to create integrations to our API and leading digital ticketing technology as we will look to tap into the top solutions based on what’s green-lit by officials and desired by clients.”
Is this just the first of what is to come from our “new normal”? Will we have to prove that we have had a vaccine to go for a walk, or to go to the store?